Texas Tech Red Raiders Land Four-Part Paramount+ Series Deal

Texas Tech Red Raiders have secured a four‑part series on Paramount+, debuting this fall and promising fans a behind‑the‑scenes look at the Big 12 program. The streaming deal arrives as the Raiders gear up for their next matchup against Abilene Christian Wildcats on September 5, 2026.

What is the Paramount+ series about?

The documentary will follow head coach Joey McGuire, quarterback Behren Morton, and key staff through a full season, capturing recruiting trips, practice drills, and game‑day pressure. Each episode runs about 45 minutes and is set to premiere weekly on Paramount+ starting late August. Production crews will embed with the team, offering viewers a locker‑room perspective rarely seen on television.

Why does this matter for Texas Tech Red Raiders?

Exposure on a major streaming platform boosts the Raiders’ national profile, helping the program attract top recruits and increase donor support. With the Big 12’s competitive landscape, showcasing the team’s culture can differentiate Texas Tech from rivals like Oklahoma State and Baylor. The series also gives alumni a fresh way to stay connected, especially those living outside Texas.

How will the series be structured?

Episode one opens with preseason camp, highlighting McGuire’s new defensive schemes and Morton’s preparation for his sophomore year. Episode two shifts to the recruiting trail, featuring visits to Dallas and Houston high schools. Episode three focuses on the first half of the season, including the upcoming clash with Abilene Christian on Sept. 5, 2026. The finale wraps up with bowl aspirations and reflections from senior leaders.

What are the expectations for the upcoming season?

Analysts expect the Raiders to improve on last year’s 5‑7 record, banking on a stronger offensive line and a more aggressive passing attack. Morton’s 3,200‑yard passing season last year sets a high bar, and McGuire hopes the series will capture his growth as a play‑caller. The team’s schedule features early non‑conference tests before diving into Big 12 battles, making the Paramount+ spotlight timely.

How can fans watch the series?

Paramount+ subscribers can stream each episode on demand, with new installments dropping every Thursday. The network also plans a limited‑time free preview for the first episode, encouraging casual viewers to tune in. Social media teasers will feature clips of locker‑room talks and on‑field drills, building hype ahead of the September 5 game.

What does this mean for Texas Tech’s brand?

The partnership signals a shift toward digital storytelling for college football programs. By aligning with a premium streaming service, Texas Tech Red Raiders position themselves as innovators in fan engagement. The series could set a template for other schools seeking to expand their reach beyond traditional broadcast channels.